About · Product leader · Melbourne

Find the real problem. Then make it simple.

I'm drawn to the complex problems most organisations avoid, and work them back to first principles. My approach is to prototype in tools like v0 and Claude before anything is built, so the problem is clear, then test the answer with design, engineering and customers so we have shared clarity on what the solution will be. I lead by simplifying the problem for the team and coaching product owners until they run their own squads.

13 yrs

in product

5 → 2 days

faster decisions

$19M

a year from complaints automation

~3 min

saved per application with AI income checks

A$80B

on a headless API platform

619 km

run in 18 weeks with an AI coach

How I work

Start with the customer

I started on the phones with customers. I trace each issue back to the process behind it before I decide what to build.

Prototype before you build

I prototype in tools like v0 and Claude so the problem is clear, then test the answer with design, engineering and customers.

Simplify, then coach

I simplify the problem for the team and coach product owners until they run their own squads.

Career

Jun 2026 – PresentAMOProduct AdvisorAdvisory engagement, consulting with AMO on product management: go-to-market, software development, product-market fit and investment cases for the business.

2024 – 2026nCinoHead of Product (APAC)Owned the APAC product roadmap for an AI-first, cloud-native lending platform and set its headless, API-first strategy.

2022 – 2024ANZSenior Product Owner, Broker Digital TransformationLed the broker transformation that cut lending decisions from 5 days to 2.

2022ANZProduct Owner, Customer Complaints TransformationLed the final stage of a complaints automation programme that saved $19M a year.

2018 – 2022ANZProduct Owner, Workflow and Automation, Digital LendingConsolidated the workflow behind a $37.4B portfolio and retired the legacy platforms, saving $7.4M a year.

2016 – 2018ANZBusiness AnalystBusiness analysis on group data and transformation projects.

2013 – 2016ANZCustomer and collections rolesWorked with customers on the phones, then led a frontline team of over 30.